Why won't they do what they're supposed to do?

  • Behavioural management is about getting your people to do the right thing because they want to, not because you tell them they have to.
  • Behaviour Based Safety is about getting your people to be safe because they want to be, not because you tell them they have to be.

Behavioural Basics

  • A leader's behaviour has a profound and direct effect on the results achieved with his or her team.   Understanding how this occurs, and the ability to direct this knowledge towards success, is fundamental to improved performance.
  • Based upon the work of psychologist BF Skinner, an appreciation of the antecedent-behaviour-consequence (ABC) chain will touch every facet of your company's accomplishments.


  • Behaviour is the things you say and the things you do. This is the aspect of a person's performance which can be shaped by understanding and applying behavioural management techniques.
  • It is important to note that it is the behaviour of the leader within an organisation which will shape other people's behaviour. The things the leader does not say or do are also influential on shaping other people's behaviour.


  • An antecedent has the power to initiate or trigger a behaviour.  Examples of antecedents are instructions, setting expectations, training or clues in the environment such as a memo or a poster.  Antecedents will not cause a behaviour to recur.


  • An event that follows a behaviour, a consequence, has the power to cause the behaviour to recur by encouraging or reinforcing it.  A consequence can also discourage a behaviour by punishing it or ignoring it.  The correct use of reinforcing consequences (R+) will lead to discretionary behaviour in your employees, and it is this 'want to do' attitude which will lead to excellent performance. 
  • The consequences you provide will characterise your leadership.  The most influential reinforcing consequence available to a leader is feedback.

The Hawthorne Effect

  • The Hawthorne Effect demonstrated an increase in productivity simply because the subjects were being monitored.

New Technology and Behavioural Change

  • Our end-users, who include compliance managers, gang team leaders, operatives, site managers and commissioning engineers, tell us how user-friendly and effective they find our solutions. 
  • Due to this good end-user fit, adoption and utilisation of new working practices brought about by our new technologies have proved to be successful with all the clients we work with. 
  • The location-based time and date stamping functions improve auditability by encouraging users to tell the truth and complete site audits on time. This can deliver a variety of required or desired behavioural changes.
  • Productivity is designed into every solution we deploy, ensuring a “do-it-once” approach and positive feedback can be delivered to users, reinforcing team values, efficiency and target-orientated working.